AMD wanted to promote laptop PCs based on its new VISION graphics and processor technology to the UK student community, highlighting the product benefits and encouraging them to choose or recommend AMD based PCs.
British Airways launched “Face-to-Face,” (F2F), a program with the goal of giving small businesses the opportunity to travel overseas and conduct face-to-face business meetings. Text 100 layered creative and social elements over the original idea driving coverage beyond the travel industry.
